There is no magic contact
at any of the remaining (by a thread)
labels who will walk you into a
deal or magically make your record
hit number one. So if you want to
read on do so, there is ZERO BU*%$#IT
in this note. I was taught by some
very successful people about how
this business really works. For
the most part it is a very jaded
and twisted place.
the flip side however its one of
the most exciting adventures a human
can undertake. Being an artist these
days is very much a solitary journey.
There are no Patrons of the arts
to speak of. There is no solid base
of tour support, artist development
or any help from a Publicist, attorney
or label A&R person. At the
End of the day, you are responsible
for making it or not.
an artist have this idea in their
head that if they just get signed
to a label all their dreams will
come true, they will have a massive
home, lots of cool cars and all
the trimmings. The reality is you
will be touring your ass off to
repay the label and the odds are
against you that you will receive
any money after you pay everyone
involved in making you a "STAR".
an artist, your biggest challenges
come after you create a CD or work
on a project that now needs to be
heard or seen. Here are 3 very common
questions that we hear everyday.
How do I get a Major Label?
2.) Who do I contact to get promo
3.) How do I get on a tour?
is almost always followed by the
following type of statements:
one is buying it, They don't know
where to find me, I have a thousand
copies sitting in my living room
with My TV sitting on top of them
and I don't know how to market them.
I am starving to death out here
on the road and with no tour support
I cant afford gas for the station
wagon we have been reduced to driving."
spent everything I had and then
loaded up My credit cards too, Now
I am stuck with all these Cd's and
wondering how to sell them"
you think I can get these Cd's into
Wal Mart or Target? what would it
take to get that done?"
Answers are all very different.
But one overriding factor applies.
Before you make your ABBEY ROAD
or your version of THE WALL, start
with a real plan. Most artists tend
to be compulsive and in a hurry
to make their new masterpiece without
much thought about a couple of simple
How will I pay for this Cd?
(Just because you know where
Mom keeps the checkbook/credit cards
doesnt mean you "have a budget")
B) Who is my target audience
for this product?
C) How do I reach that audience?
(TV, WEB, PRINT ADS etc...)
D) What is my repayment
plan in the event that I sell none
of my masterpieces or very few?
no artist ever thinks their CD is
going to fail, you must face the
facts that most will never see daylight.
Unless you have a REAL PLAN, a "LOT"
of talent and a bit of luck and
timing, you will not make it in
today's fierce market. That's the
facts folks. Sorry if that all sounds
too hard, but if it were easy everyone
would be doing it.
think if they have enough talent
it will make all the difference,
well, take a look at whats selling
these days and its enough to make
you cringe, thanks to TV shows like
Idol and others of that ilk, everyone
thinks they can sing now. Add to
that companies that make devices
that allow people who cant sing
to sound almost tolerable and you
have a recipe for the current disaster
that is the music biz.
the business changes so do the parameters
surrounding it. With the Internet
comes the illusion that if you put
up a site you will sell Cd's over
the web. Nothing could be further
from the truth. The digital age
is still in its infancy and because
it is a baby, it has a lot of serious
flaws and issues. No one has mastered
the art of delivery yet. There are
a lot of potholes in the road to
said without a web presence you
really don't stand a chance. The
good news is that you can use Myspace,
Facebook, Twitter etc to start to
build a fan base. The bad news is
that for the most part those type
of pages really don't generate an
sustainable income because everyone
has WALMART mentality these days.
They all want it for free.
few bands are making a living from
downloads. If you can good for you!
You are truly one in a million.
For the rest of you, you must play
out live and you must become a business
mind in regards to merchandise.
Many artists say they have HUGE
marketing skills yet they continue
to eat top ramen. (BTW-Ramen
with egg in it is like going to
a Chinese buffet)
to them means they sell one CD for
every 4 they give away to their
friends and relatives. That won't
pay the bills... The goal for any
artist is to be self sustaining
and capable of creating buzz and
merchandise that appeals to your
goal at Nashville Ninja is to provide
you with a real business plan and
help you as an artist to define
your path with a real goal in mind
that is attainable and sustainable.
The road is littered with casualties
who decided they knew what they
were doing and how they were going
to get there.
reality is you cant possibly know
where every pothole is but you can
be prepared by having more than
one income stream related to your
career, endorsements in place and
solid agencies who will be glad
to book you because you have a plan
and work it.
can help you get there, we can lead
you to the water but at the end
of the day your career is up to
stand ready to assist and guide
you. I will share with you the advice
given me by Hollywood legend Clint
Eastwood. When I asked him what
his secret to success was he replied
"Hire the best people you can
and then get the hell out of their
way." Sage advice in any business
wisely. Your career depends on it...
luck to you all,
Micheal "Bear" Clair FOCGP